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It is quite common to run Google Search Ads campaigns (also called, Search Engine Marketing, or SEM for short) for your apps, but using deep links as the final URL

It is undeniable we live in a world that is full of data. Our field, digital marketing, is one of the sectors that heavily utilizes data to gain insights and

There are many tools out there that allow you to pull data easily from your TikTok Ads accounts into a Google Spreadsheet for further processing. However, they usually come at

Sometimes there might be a lot of similar links on your websites that you’d like to track as a “Click” event and see reported in Google Analytics. Examples of these