track record
how often clients' monthly targets are met, updated monthly, including when we don't hit them.
Last updated . October's results go up on 9 November 2026.
by account
hitmissednot counted yet
| account | jul | aug | sep | oct | hit |
|---|---|---|---|---|---|
| home and living brand, Singapore and Malaysiasales target: a range for return on Meta ad spendcounted in Meta's own report | hit | hit | hit | 9 Nov | 3 of 3 |
| online service for musicians, seven Southeast Asian countriessales target: a maximum cost per new paying customercounted in Meta's and Google's reports of paid sign-ups | hit | hit | missed | 9 Nov | 2 of 3 |
| luxury jewellery house, Thailand, selling worldwidesales target: a minimum number of orders each monthcounted in the client's own Shopify orders | hit | hit | missed | 9 Nov | 2 of 3 |
| education and careers service, students in Europe and North Americaleads target: a minimum number of leads each monthcounted in Meta's and Google's reports of applications | hit | missed | hit | 9 Nov | 2 of 3 |
how we keep it
what counts as a hit?
Each account on the board has one written monthly target, and a month counts as a hit when the result meets it. We wrote the first four down on 16 July 2026, so July is measured against a target set halfway through the month. The leads target was a working figure until October; its months count against the number written in July.
where is each result counted?
Either in the client's own sales records, such as their Shopify orders, or in Meta's and Google's own reports.
can a month change later?
No. Each month is locked by the 9th of the next month and not changed once it is on this page. The page started in October 2026 with July to September.
which accounts are left out?
Six for now. Four don't have a monthly number yet and join from the month they get one. One is a consulting project with no ad target, and one stops working with us at the end of October 2026.
want us to chase your target every month?
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