Question 1

Do you work with brands that sell in more than one country?

Accepted Answer

Yes. We work with brands that want to win one or more markets in Southeast Asia, and we run their Meta, Google and TikTok ads in each one. Brands we worked with in several markets include Pomelo, Kapas Living, TuneCore and Copeland.

Question 2

Can you help us enter a new market in Southeast Asia?

Accepted Answer

Yes. We plan the launch, run the ads and agree a monthly target with you, in sales or leads.

Question 3

Which countries do you run ads in?

Accepted Answer

Thailand, Singapore, Malaysia, Indonesia, Vietnam and the Philippines, all run by our team in Bangkok. We work with you in English or Thai.

Question 4

Can you also run our Shopee and Lazada ads?

Accepted Answer

Yes. Next to Meta, Google and TikTok ads, we run Shopee and Lazada ads for brands that sell on the marketplaces, including collaborative ads with retailers. Whether marketplace ads belong in your plan is something we work out with you on the first call.

Question 5

Who will actually work on my account?

Accepted Answer

Our co-founder and CEO, Jonathan Pengel (ex-Lazada), is the strategist on every account. A project manager is your day-to-day contact and runs the work with our ad optimizers and creatives. Creative is led by Tip, our partner and creative director.

Question 6

Do you make the ads and content, or do we?

Accepted Answer

We do. Our creative team makes the ads and the social media content, working from your brand guide and any photos or videos you already have. You see everything before it goes live, and shoots are quoted and agreed first.

Question 7

Do you report on real sales, or just the ROAS Meta shows?

Accepted Answer

Real sales. We measure our success on your sales, counted in your own order and CRM data, not only on what Meta or Google report. Each month's target is agreed with you.

Question 8

What results can I expect?

Accepted Answer

Before we start, we forecast from your past results. The longer we work together, the more accurate the forecasts and monthly targets get, as your own data comes in.

Question 9

Is there a minimum contract, or can we start with a trial?

Accepted Answer

You start with a three-month trial. After that, it continues as a monthly subscription with a one-month cancellation period.

Question 10

What kind of brands do you work with?

Accepted Answer

E-commerce brands, service businesses and B2B companies, from a new brand entering its first market to established ones growing across the region. What they share is a monthly target in sales or leads, and a long-term view on working with us.

Question 11

Do you work with brands outside e-commerce?

Accepted Answer

Yes, if the result can be counted. Besides online shops, we run ads for consumer services and for business-to-business brands whose monthly target is leads instead of orders. What matters is a target we agree on with you and track every month.

Question 12

What's the difference between digital marketing and performance marketing?

Accepted Answer

Performance marketing is often synonymous with two things. One is paying for performance such as paying per lead provided (which we also can do) and two, it is associated with real business results. Whereas digital marketing can be focused on reach and impressions, performance marketing will focus on end metrics such as orders or revenue generated via online channels.

Question 13

How should I choose a marketing agency?

Accepted Answer

Pay your agency for really knowing your audience, for big ideas and storytelling, for design thinking, and for teams that work together. Not for performance marketing or social media in isolation, and not for dashboards.

read Jon's take on choosing an agency >>

Question 14

How much of my time does working with you take?

Accepted Answer

As much or as little as you like. At minimum, you approve budgets, targets and content at the start of each month, which takes about 2 to 3 hours. If you want to be closer, we work side by side in Slack, LINE or WhatsApp with daily updates.

Question 15

What if my brand has no social media presence yet?

Accepted Answer

That's fine. We set up your pages from scratch, built on your brand guide or CI. If you have no clear brand guide yet, we can help create one.

Question 16

What should I prepare before we start?

Accepted Answer

Access to your ad accounts and your order or lead data. They help us prepare your content calendar and count results in your sales from the first month. For social media, we also send a short questionnaire about your brand, and a kick-off call sets the first month's budget and channels.

a digital marketing team that you wish you had.

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client projects

client project - LAdV

client project - Stardust Gems

client project - Surround Living

client project - Kapas Living

client project - PEAKPRO

client project - TuneCore

passion project - Pethroom

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