Why did B2S need assistance from Marketyze?
B2S is a well-known retail brand under Central Group, that sells books, stationary, and more. Given the pandemic situation, and the many store locations all around Thailand, it was apparent that B2S’ offline sales would most likely be affected. Given the massive shift to E-commerce, Julien Zoma, VP E-commerce & Omnichannel at Central Group reached out to Marketyze for three main reasons: 1) Build performance marketing efforts from scratch for it’s online store: b2s.co.th,2) Help set up relevant tracking across channels to create a better understanding of the online customer journey, 3) Closely collaborate with the in-house campaign, merchandising and management teams to increase Return-on-Ad-Spend coming from digital marketing efforts.