Why did Srichand need assistance from Marketyze for the 12.12 mega campaign?
We have been working with Srichand for a while already by helping them drive quality traffic to their Lazada shop in shop to increase revenue. The 11.11 campaign was a success but we believed that there was still plenty of potential for an improved shopping experience for Srichand customers. Our scope increased for the 12.12 campaign and we took care of merchandising. As a result, GMV was 2x higher during 12.12 than 11.11 campaign.